Burd (TM) Beauty was founded in 2025 by teen sisters Leah (17) and Misha Burdeen (15) together with their mom, Julie Smolyansky, CEO of Lifeway Foods and longtime activist for survivors of violence. After witnessing peers navigate unhealthy relationships and recognizing how mainstream culture minimizes domestic violence, Leah and Misha decided to combine their obsession - beauty products, into a brand that funds action. Inspired by the Salon Stories Act, new stylist-training laws, they launched Burd (TM) and invite everyone to join the movement - because beauty can save lives.

Burd™ Beauty is a purpose-driven hair care brand founded in 2025 by teenage sisters Leah and Misha Burdeen together with their mom, Julie Smolyansky. The company combines clean, eco-conscious hair products with a mission to raise awareness and prevent domestic and teen dating violence. A portion of every purchase funds education, training, and community programs—helping empower people to make an impact every day through self-care. Burd Beauty’s debut line features a soothing vanilla cashmere–scented shampoo and conditioner crafted with safe, cruelty-free ingredients in recycled packaging.